BBB Challenges MN, ND Students To “Upload” Ethics

The Better Business Bureau of Minnesota and North Dakota   (BBB) invites high school and college students in Minnesota and North Dakota to be a part of their “Lighting the Way” Centennial Celebration by entering the Ethics: Uploaded video contest. Students (and student groups) will be asked to consider how the decisions they make each day impact their lives, as well as their futures, and then submit short videos which demonstrate the value of ethics.

One of the goals of the BBB’s Centennial, which marks 100 years of promoting ethical business practices and nurturing a marketplace where buyers and sellers can trust each other, is to increase awareness and start a dialogue about the importance of marketplace ethics today.

“Events like the Ethics: Uploaded video contest and our upcoming Ethics Summit on April 17 are geared towards today’s students and young consumers,” said BBB President and CEO Dana Badgerow. “We want to highlight the importance of making ethical decisions. We also want to hear their voices, their visions. After all, these are our future business and community leaders.”

Interested students are asked to explain, in original videos 30 seconds to 3 minutes long, what ethics means to them and their peers. Video style and narrative is open, and creativity is encouraged. Contestants may produce their videos on any device they wish, including cell phones or Flip cameras. Entries will be judged by a panel of independent judges and scholarship prizes will be awarded for the best videos.

Submissions will be accepted beginning Thursday, March 1 with an upload deadline of 4 p.m. Tuesday, March 20. All videos must be uploaded to the BBB’s YouTube channel for consideration ( Each contestant must provide contact information on the submission website. A brief (50 words or less) introductory paragraph may be submitted but is not required.

Video categories/Winning Prizes:

High School (grades 9-12) individual / $1,250 cash

High School (grades 9-12) group/club / $1000 Best Buy gift card

College individual (undergraduate or graduate levels) / $1,250 cash

College group/club (undergraduate or graduate levels) / $1,000 Best Buy gift card

Contest rules: This contest is open to high school students in grades 9-12 and to college students at any level. Entries will be placed into one of two categories: individual and group or club. A group or club entry must be from an official sanctioned club or organization.

The independent panel will evaluate videos for clarity of message, impact, production value and relevance to the theme of ethics. Videos become property of the Better Business Bureau and can be used by the BBB and its partners at its discretion. Visit to see full contest rules.

The mission of the Better Business Bureau is to be the leader in building marketplace trust by promoting, through self-regulation, the highest standards of business ethics and conduct, and to instill confidence in responsible businesses through programs of education and action that inform, assist and protect the general public. Our hours of operation are 8 a.m. to 5 p.m. Monday through Friday. Contact the BBB at or 651-699-1111, toll-free at 1-800-646-6222. Visit the BBB’s Centennial website at

The BBB’s Ethics: Uploaded Video Contest is presented by Best Buy.