On March 1, the Better Business Bureau of Minnesota and North Dakota (BBB) will join a growing list of BBBs throughout the country that offer complaint details in their free Business Reviews. Previously, complaints were classified into twelve categories and only the type of each complaint was reported, along with basic information on how that complaint was closed. Starting March 1, the actual text from consumer complaints will be included, as well as the initial business response, and any subsequent business/consumer correspondence in reportable complaints.

“We’re excited about this change and feel it only enhances the transparency and openness of our complaint handling process,” said Dana Badgerow, President and CEO of the BBB. “We’ve consulted other BBBs that have made this change and they’ve reported widespread consumer and business acceptance.”

The BBB is making this change in response to feedback solicited from consumers over the last several months. Research showed consumers were looking for more detailed information on the types of complaints companies receive and how those complaints were ultimately resolved. This change also gives companies more of a voice in the complaint process, allowing consumers to directly observe their response to customer issues.

Because complaint detail will now be viewed by others, the BBB wants consumers and businesses to understand it is important that they include no personally identifiable information in their complaints and responses/rebuttals. Personally identifiable information includes names, phone numbers, names of competitor businesses and order, invoice or contract numbers. The information on complaints the BBB will provide boils down to the actual complaints from the consumers and the corresponding responses from the company.

“Another benefit is that it will encourage both consumers and businesses to put their best foot forward and continue to work in tandem to resolve disputes amicably,” added Badgerow.

The mission of the Better Business Bureau is to be the leader in building marketplace trust by promoting, through self-regulation, the highest standards of business ethics and conduct, and to instill confidence in responsible businesses through programs of education and action that inform, assist and protect the general public. Our hours of operation are 8 a.m. to 5 p.m. Monday through Friday. Contact the BBB at www.bbb.org or 651-699-1111, toll-free at 1-800-646-6222. Visit the BBB’s Centennial website at bbbis100.org.

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