Small Business Saturday: Shop Small, Make A Big Difference

The sixth annual Small Business Saturday (SBS), which takes place on November 28th this year, is a day designed to support and promote small businesses during the busy Thanksgiving holiday weekend. Better Business Bureau of Minnesota and North Dakota ® (BBB) is helping to spread awareness of Small Business Saturday and encouraging businesses and consumers to participate.

Falling between “Black Friday” and “Cyber Monday,” Small Business Saturday can be a fun part of your holiday weekend schedule. By staying local, you’ll support the small businesses that give your community its unique identity. This yearly event is a great way to celebrate the “mom and pop” shops that make your hometown feel like home.
Small Business Saturday was started by American Express, a BBB Accredited Business. Better Business Bureau is pleased to support Small Business Saturday for the fourth year, and offers consumers the following tips when they “shop small” on Small Business Saturday:

Get involved. Many communities are hosting special events, and being involved in SBS shows that you support the businesses that make your community unique. Find out what local events are happening in your area on the Small Business Saturday website or check with your local chamber or merchants’ association. Businesses benefit not only from increased customer awareness, but also from the many free marketing tools offered online at
Check social media. Many small businesses will advertise their SBS sales via social media, so be sure to check your favorite small businesses on Twitter, Facebook, or Instagram. Use #ShopSmall to search for information or to share plans with your friends.

Invite your friends and family. Turn this shopping event into a family/friend extravaganza! Visit your favorite local stores, try some new ones, get a head start on the holidays and enjoy time with loved ones.

Share your experience with us! Take a selfie at your favorite small business. Share it on social media with the hashtags #BBB and #ShopSmall

Last year, 88 million people showed up to Shop Small® on Small Business Saturday. Small businesses keep the pulse of our cities healthy, and everyone is encouraged to take part in this community building initiative. Remember to research companies for free at, and for more information on Small Business Saturday, visit

The mission of Better Business Bureau is to be the leader in building marketplace trust by promoting, through self-regulation, the highest standards of business ethics and conduct, and to instill confidence in responsible businesses through programs of education and action that inform, assist and protect the general public. We are open 8 a.m. to 5 p.m. Monday through Friday. Contact BBB at or 651-699-1111, toll-free at 1-800-646-6222.