January 28 Is Data Privacy Day

Data Privacy Day (DPD), an international effort to highlight the importance of protecting privacy, safeguarding data and enabling trust, takes place Thursday, January 28 this year. The National Cyber Security Alliance (NCSA) assumed leadership of this initiative in 2011. Better Business Bureau (BBB) regularly partners with NCSA on data security campaigns and is participating in Data Privacy Day as a DPD Championship Organization.

Cybercrime is a growing problem. According to CNN, 47% of American adults had their personal information stolen by hackers in 2014 – primarily through data breaches. USA Today reported in 2013 that 43% of companies had a data breach in which hackers accessed their systems to steal information.

Businesses and individuals are encouraged to participate in Data Privacy Day by visiting staysafeonline.org/data-privacy-day/, where they can find helpful tips and information on best practices in regard to data security – for businesses – and privacy tips for consumers.

“We’re proud to be a part of Data Privacy Day,” said Dana Badgerow, president and CEO of BBB of Minnesota and North Dakota, “and we strive throughout the year to bring attention to the importance of cybersecurity and the need for consumers to be engaged in this process as well.”

According to a 2015 NCSA/Zogby Consumer Survey, 77 percent of Americans feel it is extremely or very important that companies have easy-to-understand, accessible information about what personal data is collected about them, how it is used and with whom it is shared.

A new feature, 5 Steps to Better Business Cybersecurity, was recently launched on BBB’s website. This joint effort between BBB and NCSA offers all businesses a practical and downloadable toolkit designed to help them: better understand and catalog technologies they use; protect their informational assets; detect threats and identify cyber incidents; create a response plan for data breaches or cyberattacks; and recover from online security issues they may encounter.

“Recent history, as well as ongoing, coordinated efforts by cybercriminals to exploit weak points or gaps in online security, tells us this issue is only going to loom larger for individuals and businesses of all sizes,” added Badgerow.

Throughout the week, people can take part in online conversations and learn more about Data Privacy Day via social media by following the hashtag #PrivacyAware

Data Privacy Day began in the United States and Canada in January 2008 as an extension of the Data Protection Day celebration in Europe. Data Protection Day commemorates the Jan. 28, 1981, signing of Convention 108, the first legally binding international treaty dealing with privacy and data protection. It is now observed annually on January 28.

Visit staysafeonline.org/data-privacy-day/get-involved/ to learn more.

The mission of Better Business Bureau is to be the leader in building marketplace trust by promoting, through self-regulation, the highest standards of business ethics and conduct, and to instill confidence in responsible businesses through programs of education and action that inform, assist and protect the general public. We are open 8 a.m. to 5 p.m. Monday through Friday. Contact BBB at bbb.org or 651-699-1111, toll-free at 1-800-646-6222.