Local BBB Announces New CEO

Better Business Bureau of Minnesota and North Dakota (BBB) has selected Susan Adams Loyd as its new President and Chief Executive Officer. Adams Loyd, who most recently served as President and General Manager at Clear Channel Outdoor, will join the organization on January 30, 2017.

Adams Loyd comes to BBB after a career of leadership roles in the media and publishing industries. Prior to Clear Channel Outdoor, she was Principal of Beaver’s Pond Press. She was also Vice President and General Manager at WCCO-TV. She replaces Dana Badgerow, who served as CEO of BBB of Minnesota and North Dakota from 2009 to 2016.

“We’re very excited to welcome Susan to our Better Business Bureau,” said Barb Grieman, Senior Vice President of BBB of Minnesota and North Dakota. “Her qualifications and leadership background make her a natural fit to lead us forward.”

In addition to a proven track record of effective leadership, Adams Loyd has an extensive background in advocacy for business issues in the region. She’s a current board member at the Minneapolis Regional Chamber of Commerce and the Twin Cities Communications Council. Prior board experience includes Meet Minneapolis, the University of Minnesota Alumni Association, and the Minneapolis Downtown Council. She is also a member of the Minnesota Women’s Economic Roundtable.

Adams Loyd’s passion for her community extends to her volunteer work. She’s a board member at Team USA Minnesota and Twin Cities Dunkers. Previously, she served on the boards of Forecast Public Art and Greater Minnesota River Valley Council of Girl Scouts, and co-chaired the National Senior Games.

“It is an honor to join BBB of Minnesota and North Dakota. I am passionate about helping others, and look forward to cultivating trust and integrity between businesses and consumers,” said incoming CEO Susan Adams Loyd. “This remarkable organization has served our thriving regional marketplace well for more than a century. Proudly, I’ll take the reins from Dana Badgerow and continue advancing our mission and community impact.”

Honors Adams Loyd has earned include being named a “Notable Alumni” at the University of Minnesota in 2008, a Girl Scouts “Woman of Distinction” in 2012 and Clear Channel Television Executive of the Year in 2003. She’s an internationally-ranked master sprinter at 60, 100, 200 and 400 meters.

Adams Loyd has a BA in Speech-Communication from the University of Minnesota and an MA from Minnesota State Mankato. She is currently enrolled in the Master of Arts in Management program at Harvard University Extension.

For more than 100 years, Better Business Bureau of Minnesota and North Dakota – the first BBB in the world – has worked to foster a marketplace where buyers and sellers trust each other. Founded in the Twin Cities in 1912 by ethical business owners, BBB’s mission is carried forward today through more than 100 local BBBs across the USA, Canada and Mexico.

The mission of Better Business Bureau is to be the leader in building marketplace trust by promoting, through self-regulation, the highest standards of business ethics and conduct, and to instill confidence in responsible businesses through programs of education and action that inform, assist and protect the general public. We are open 8 a.m. to 5 p.m. Monday through Friday. Contact BBB at bbb.org or 651-699-1111, toll-free at 1-800-646-6222.