Small Business Saturday: Shop Local

The eighth annual Small Business Saturday (SBS), which takes place on November 25th this year, is a day designed to support and promote small businesses during the busy Thanksgiving holiday weekend. Better Business Bureau® of Minnesota and North Dakota (BBB) encourages businesses and consumers to participate in this community-centered initiative.

“Small Business Saturday has turned into a robust tradition,” said Susan Adams Loyd, President and CEO of BBB of Minnesota and North Dakota. “Business owners and consumers know about it and they believe in it.”

Falling on the heels of “Black Friday,” Small Business Saturday has become an integral part of the holiday weekend for many community-minded shoppers. Small Business Saturday was started in 2010 by American Express, a BBB Accredited Business since 1948. BBB is pleased to once again support Small Business Saturday and offers consumers who opt to “Shop Small” the following tips:

Get involved.  Being active on Small Business Saturday gets you involved in your community. Last year, more than 112 million consumers shopped at small businesses on Small Business Saturday. You can find small businesses in your community by using ShopSmallNow.com or by checking with your local chamber or merchants’ association. Businesses benefit not only from increased customer awareness, but also from the many free marketing tools offered online.

Check social media. Many small businesses will advertise their SBS sales via social media, so be sure to check out your favorite small businesses on Twitter, Facebook, or Instagram. Use #ShopSmall to search for information or to share plans with your friends.

Invite your friends and family. Turn this shopping event into a family/friend extravaganza! Visit your favorite local stores, try some new ones, visit an independently owned restaurant for lunch, and get a head start on the holidays by enjoying time out and about with loved ones.

Share your experience with us! Take a selfie at your favorite small business. Share it on social media with the hashtags #BBB and #ShopSmall

Remember, small businesses are the backbone of our communities and help keep the pulse of our cities healthy. Everyone is encouraged to think big by shopping small! Start by researching companies ahead of time, for free, at bbb.org. For more information on Small Business Saturday, please visit facebook.com/SmallBusinessSaturday/. And for more fun facts and shopping tips, visit bbb.org/council/holiday-helper.