Better Business Bureau of Minnesota and North Dakota (BBB) now offers verified customer reviews in their free BBB Business Reviews. This provides consumers the option of submitting customer reviews after dealing with a business. Though these reviews will not affect companies’ BBB ratings, they will be publicly available after BBB’s review process has run its course.
“When we asked consumers and businesses what else they wanted from our BBB, time and again we heard ‘customer reviews,’” said Dana Badgerow, president and CEO of BBB of Minnesota and North Dakota. “So this is another tool we now offer, and our reviews are verified, which is fair to both consumers and business owners.”
BBB rules state that customers may not file a complaint and a customer review in regard to the same transaction. In situations where customers are seeking a resolution from a given company, they are encouraged to file a formal complaint. In other situations where they are looking to commend a business or simply share their experience, they can file an online customer review.
All customer reviews are processed by BBB staff and sent on to the business referenced. Businesses then have 10 days to respond and/or inform BBB the person writing the review wasn’t a customer. From there, the person writing the review is asked to provide verification of the transaction. Once the 10 days have passed and/or BBB’s verification process is complete, the customer review and business response, if one is provided, are made available online at bbb.org. BBB also monitors for duplicate customer reviews – and complaints – and multiple reviews filed by the same IP address, to prevent possible abuse.
Since January 1, when BBB of Minnesota and North Dakota launched their customer review option, more than 1,100 reviews have been received, with nearly 70% of them positive.
“We are pleased to note that a solid majority of customer reviews filed so far reference positive experiences,” added Badgerow. “We know most businesses in our marketplace are upstanding, and we’re pleased to offer this feature to them as a way to stand out and be recognized, and to consumers as another free BBB tool they can use to find reliable businesses.”
BBB of Minnesota and North Dakota is one of 44 BBBs that offer customer reviews. Consumers can file or read customer reviews online at www.thefirstbbb.org. Since March of 2012, BBB of Minnesota and North Dakota has also published complaint details in their free Business Reviews.
For the latest fraud alerts and marketplace news, visit bbb.org.
The mission of Better Business Bureau is to be the leader in building marketplace trust by promoting, through self-regulation, the highest standards of business ethics and conduct, and to instill confidence in responsible businesses through programs of education and action that inform, assist and protect the general public. We are open 8 a.m. to 5 p.m. Monday through Friday. Contact BBB at bbb.org or 651-699-1111, toll-free at 1-800-646-6222.